RAIDLIGHT, WHAT DOES IT MEAN?
We were looking for a name to represent lightweight products for adventurers, Internationally recognisable, something with modernity of innovation, a strong dynamic for a global future.
"Raid" is a wink to the origins, Trail Running, Adventure/Expedition racing(this is a "Raid" in French), Orienteering.
and "Light" underlining the brands main area of innovation: Designing and developing lightweight equipment for increased comfort of the participants.
The logo is in the style of a compass, the 4 arrows in 4 directions are the cardinal points, symbolising the taste for adventure around the world.